Self-healing of the crown


World Wide Curls is a lifestyle and wellness brand,
that provides both tools, information and affirmation for individuals to heal, maintain and protect their crown wherever they are in the world. This brand teaches individuals, particularly those with curly hair to heal
their crown, from the inside out, by maintaining and protecting one’s mindfulness, awareness, openness,
and of course, hair.

World Wide Curls is directed towards encouraging those of the curly – not specific to color, race or gender – to have new and fulfilling experiences (especially if that experience is traveling), to be open to new and fulfilling experiences, to be knowledgeable in the care of one’s mind in order to be one’s best self, to be knowledgeable on the understanding of one’s curly hair and to naturally and resourcefully protect their entire crown during this process wherever they are in the world.

Shop in the ‘When Curls Travel’ store for uniquely designed crown apparel, handmade accessories that provide external protection for crowns of multiple sizes and a number of exclusively travel-size, natural or organic hair care items.


#whencurlstravel #healthyhairhealthymind #wwcurls



Tamara Belinda

Tamara Belinda is the founder of World Wide Curls. A designer, free thinker, healer and open spirit, Tamara is creating a new perspective to see and experience the world. 

After spending 4 years unknowingly in depression, it wasn’t until a time of self reflection, understanding and acceptance that she became aware of some personal changes that needed to and were happening, physically, emotionally, and spiritually. 

Spending over a year traveling was not the cure to this depression. However, it was during her travels that a unique problem was presented: “How can I keep my hair healthy without access to my usual products?!” What started off as a variety of experiments to keep her hair healthy while traveling, became an experimental experience to understanding herself, which then turned into a way to help other travelers maintain their overall crown, including their curls. It was also during this time traveling that personal changes were occurring. Over time she realized a connection between healing and maintaining her hair and healing and maintaining her thoughts. 

With textured hair, a lot of research, experience and experimentation, Tamara created this platform to share with and help others heal and maintain their crown throughout their physical and spiritual journey anywhere in the world. 

By sharing this perspective, Tamara hopes that others can learn to heal various parts of themselves by simply becoming more aware.

Click here to view more of her stories.


Amber Ellis

Amber started her entrepreneurship journey in high school. As a junior, she enrolled in West Charlotte High's Cosmetology Program, completing the majority of her required certification hours. After being accepted and enrolled into Howard University's School of Business, she quickly realized she had a passion for being engaged in the business development process. At the age of 19, she decided to embark on her entrepreneurship journey. She returned to her home town and completed the remaining of her cosmetology hours while simultaneously developing a business plan. Her first business, Juvi Hair Spa: Rejuvenation of Hair and Spirit was launched summer of 2007. She merged her passion for strategy and business structure with what she realized to be a growing deficiency in excellence within the cosmetology industry. Juvi Hair Spa’s foundational core is based on three guiding principals: Education, Time Efficiency, and Skill Mastery. These core elements are cultivated and nourished through Juvi Hair Spa's intense training program that each team member must successfully graduate to move to the salon floor. This program goes through skill, speed, business, and personal development, allowing for stylist to grow clientele in a structured environment while continually developing and fine tuning skill.  As a result, the Juvi community grew quickly and has successfully serviced the Charlotte community for 11 years and counting. 

Juvi has participated in numerous hair shows, competitions, community service projects, and most importantly, serviced some of the most amazing men and women that Charlotte has to offer. During this time, Amber has also taught for national hair care product lines and consistently speaks to the cosmetology and entrepreneurship communities. She enjoys speaking to the art of discovering your authentic self and courageously molding your life to support it!  While staying true to her passion, Amber continues to look forward to motivating and consulting budding entrepreneurs, that they may find their unique lane of success while honoring what makes them special!